With the launch of La Beauté, Louis Vuitton embarks on a new chapter, expanding its iconic universe into the world of luxury cosmetics. The debut collection introduces lipsticks, lip balms, and eyeshadows, conceived as objects of desire that embody savoir-faire, craftsmanship, and cultural vision.
At the creative helm is Dame Pat McGrath DBE, the most influential make-up artist in the world, appointed as Creative Director of the new métier. Known for her visionary artistry, McGrath has infused every detail of the collection with her unique style, turning beauty products into symbols of identity and modern elegance.
The launch campaign for La Beauté Louis Vuitton was shot by legendary photographer Stephen Meisel and directed by Damien Krisl, featuring the Korean actress and model Hoyeon — Ambassador of the Maison — alongside Ida Heiner, Chu Wong, and Awar Odhiang. The visuals celebrate bold, timeless femininity through a vibrant palette of shades, evoking dreamlike journeys across crimson deserts and rose-tinted lakes.
With La Beauté, Louis Vuitton redefines beauty as a lifestyle, an artistic experience, and an expression of contemporary luxury.
